Happy 45th National Ag Day!

Agriculture provides almost everything we eat, use and wear daily. But too few people truly understand this contribution. 

What do agricultural sales professionals really need most to be successful?

When I ask industry leaders this question, I get a variety of answers, many of which are quite good, including things like “a solid manager,” “proper motivation,” and “deep industry knowledge.”
But truthfully, there is one factor that outweighs all of these: Confidence.