The LEGO Provider History

The history of the LEGO company begins in 1932 when Ole Kirk Christiansen, a Danish carpenter, decided to start a business selling his wood made toys door to door in the town of Billund, Denmark. He called his new company “Lego” – a combination of two Danish terms, “leg godt, ” which intended “play very well. ”

In 1958, the company’s founder, Godtfred Kristiansen, copyrighted a system for the purpose of coupling the plastic stones that would later on become generally known as PROFANO “Automatic Binding Bricks. inch The invention allowed LEGO to make more diverse and intricate toys.

Following that, LEGO widened its offerings and began to appeal to both boys and girls. It released a line of “Minifigures” in the mid-1970s that integrated human results with posable arms, and also marketed jewelry sets to get young girls.

An alternative expansion more than three decades ago saw the creation of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, between other well-liked themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching establishes featuring the X-wing fighter and FASTEN Fighter.

Since the company grew, it wanted to increase their ability to introduce new products quickly and efficiently. To this end, it employed management advisor Jorgen Vig Knudstorp.

He helped the organization cut down on products on hand and reduce production time. He encouraged the company to build associations with important toy businesses, including Goal, Wal-Mart and Toys ‘R’ Us.

He also unveiled LEGO Strategies, an online community where supporters could submit plans for new Lego sets that they wanted to observe produced. This allowed SEGLAR to test the appeal of new strategies and gain feedback before committing to these people.